Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI

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List Price: £17.99 (GBP)
  • Lowest New Price: £9.30
  • Lowest Used Price: £10.00
  • Total New: 19
  • Total Used: 10
  • Total Collectible: 0
  • Total Refurbished: 0

Features:

  • New
  • Mint Condition
  • Dispatch same day for order received before 12 noon
  • Guaranteed packaging
  • No quibbles returns
  • Author : Brian Carroll
  • Binding : Hardcover
  • EAN : 9780071458979
  • ISBN : 0071458972
  • Is Eligible For Trade In? : Yes
  • Label : McGraw-Hill Professional
  • Languages : Original Language: English, Published: English
  • Manufacturer : McGraw-Hill Professional
  • Number Of Items : 1
  • Number Of Pages : 224
  • Package Dimensions : 0.90 inches (Height) x 9.10 inches (Length) x 1.10 pounds (Weight) x 6.00 inches (Width)
  • Product Group : Book
  • Publication Date : 2006-06-01
  • Publisher : McGraw-Hill Professional
  • SKU : NU-BNT-00513516
  • Studio : McGraw-Hill Professional

Presents a strategic, multi-modal approach to generating qualified leads for complex sales. This book teaches how to define ideal leads and target sales approaches; align sales and marketing to optimize the number of leads; build lead pipelines; use multiple lead generation vehicles, including email, PR, referrals, speaking events; and more.

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