The New Alchemists

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  • Author : Elizabeth Handy
  • Author : Charles Handy
  • Binding : Paperback
  • EAN : 9780091799953
  • ISBN : 0091799953
  • Label : Hutchinson
  • Languages : Original Language: English, Published: English
  • Manufacturer : Hutchinson
  • Number Of Pages : 240
  • Package Dimensions : 0.79 inches (Height) x 9.69 inches (Length) x 1.68 pounds (Weight) x 7.24 inches (Width)
  • Product Group : Book
  • Publication Date : 2004-08-05
  • Publisher : Hutchinson
  • SKU : NU-GRD-00563727
  • Studio : Hutchinson

This text examines in words and pictures the way particular individuals, like Anita Roddick, have created businesses and careers from nothing but their own drive and talent.

- Product Description

Charles Handy is just about the only modern management thinker worth reading. His books are wise, entertaining and always contain a strong dose of common sense. This one suggests that "perhaps we are all alchemists at heart. If so, we need to know what makes it real for some and not for others." Which just about sums the book up and captures the wise undercurrent throughout.The New Alchemists is a series of interviews with people who have made something out of nothing. It is enhanced by Elizabeth Handy's own photography which captures each interviewee in their own environment. So we have an at-home and relaxed Richard Branson having a bet with the author that in three years time Virgin will be "by far the best railway", Robert Ayling from British Airways, Terence Conran and Charles Dunstone (Carphone Warehouse). Each short piece offers interesting insights into events that changed their lives and what makes them tick. But perhaps the most interesting parts are the summary chapters with some useful generalisations about the causes of success and some of the pieces on lesser-known folk. Look out for Dee Dawson who set up the first clinic for people with anorexia and Joanne McFarlane thinking big but still working from home with her silk scarf business. This book is aimed at anyone with an interest in people and management. It is likely to make you consider your own motivations and just why some people make things happen. It seems it's something to do with motivation, love and doggedness. --Steve Morris

- Amazon.co.uk Review

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