Payback: Reaping the Rewards of Innovation

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List Price: £20.99 (GBP)
  • Lowest New Price: £11.38
  • Lowest Used Price: £0.01
  • Total New: 28
  • Total Used: 27
  • Total Collectible: 0
  • Total Refurbished: 0

Features:

  • New
  • Mint Condition
  • Dispatch same day for order received before 12 noon
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  • Author : James P Andrew
  • Author : Harold L Sirkin
  • Binding : Hardcover
  • EAN : 9781422103135
  • Edition : 1
  • ISBN : 1422103137
  • Is Eligible For Trade In? : Yes
  • Label : Harvard Business School Press
  • Languages : Original Language: English, Published: English
  • Manufacturer : Harvard Business School Press
  • Number Of Items : 1
  • Number Of Pages : 256
  • Package Dimensions : 1.10 inches (Height) x 9.20 inches (Length) x 1.10 pounds (Weight) x 6.20 inches (Width)
  • Product Group : Book
  • Publication Date : 2007-01-01
  • Publisher : Harvard Business School Press
  • SKU : G1422103137I5N00
  • Studio : Harvard Business School Press

Offers a way to think about and manage innovation that improves the odds of success. This book offers advice on when to pursue cash flow indirectly by first pursuing other benefits, such as brand and knowledge. It also presents a list of decisions and activities to achieve a high return on innovation.

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