List Price: £24.99 (GBP)
- Lowest New Price: £15.93
- Lowest Used Price: £9.99
- Lowest Collectible Price: £35.00
- Total New: 19
- Total Used: 17
- Total Collectible: 1
- Total Refurbished: 0
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- Author : James C. Anderson
- Author : Nirmalya Kumar
- Author : James A. Narus
- Binding : Hardcover
- EAN : 9781422103357
- Edition : illustrated edition
- ISBN : 1422103358
- Is Eligible For Trade In? : Yes
- Label : Harvard Business School Press
- Languages : Original Language: English, Published: English
- Manufacturer : Harvard Business School Press
- Number Of Items : 1
- Number Of Pages : 240
- Package Dimensions : 1.10 inches (Height) x 9.40 inches (Length) x 1.10 pounds (Weight) x 6.10 inches (Width)
- Product Group : Book
- Publication Date : 2007-10-01
- Publisher : Harvard Business School Press
- SKU : MUK1422103358
- Studio : Harvard Business School Press
Business-to-business markets account for a huge proportion of the total GNP in the United States. This book presents an approach that allows suppliers to demonstrate and document superior value compared to the next best alternative from the customer's perspective, thereby elevating the sales force's role to an advisory position.
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- Books > Special Features > Custom Stores > Harvard Business Review Press Store > Management
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- Books > Subjects > Business, Finance & Law > General
- Books > Subjects > Business, Finance & Law > Management
- Books > Subjects > Business, Finance & Law > Sales & Marketing > Industrial
- Books > Language > English
- Books > Format > Hardcover
- Books > Font Size > Regular Size
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