Pour Your Heart into It: How "Starbucks" Built a Company One Cup at a Time

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List Price: £15.99 (GBP)
  • Lowest New Price: £64.04
  • Lowest Used Price: £22.75
  • Total New: 2
  • Total Used: 7
  • Total Collectible: 0
  • Total Refurbished: 0
  • Author : Howard Schulz
  • Author : Dori Jones Yang
  • Binding : Audio Cassette
  • EAN : 9781565112339
  • Format : Audiobook
  • ISBN : 1565112334
  • Label : Penguin Books
  • Languages : Original Language: English, Published: English
  • Manufacturer : Penguin Books
  • Number Of Items : 2
  • Package Dimensions : 0.78 inches (Height) x 7.08 inches (Length) x 0.30 pounds (Weight) x 4.43 inches (Width)
  • Product Group : Book
  • Publication Date : 1997-01-01
  • Publisher : Penguin Books
  • SKU : GD-092-43-4113514
  • Studio : Penguin Books

Since 1987, Starbucks's star has been on the rise, growing from 11 Seattle, WA-based stores to more than 1,000 worldwide. Its goals grew, too, from the more modest, albeit fundamental one of offering high-quality coffee beans roasted to perfection to, more recently, opening a new store somewhere every day. An exemplary success story, Starbucks is identified with innovative marketing strategies, employee-ownership programs, and a product that's become a subculture. Whether you're an entrepreneur, a manager, a marketer, or a curious Starbucks loyalist, Pour Your Heart into It will let you in on the revolutionary Starbucks venture. CEO Howard Schultz recounts the company's rise and explains the company's core values, such as "Winning at the expense of employees is not victory at all." --Theda Ross

- Amazon.co.uk Review

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