Statistical Modeling and Analysis for Database Marketing: Effective Techniques for Mining Big Data

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List Price: £63.99 (GBP)
  • Lowest New Price: £44.95
  • Lowest Used Price: £35.00
  • Total New: 6
  • Total Used: 12
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Features:

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  • Author : Bruce Ratner
  • Binding : Hardcover
  • EAN : 9781574443448
  • Edition : 1
  • ISBN : 1574443445
  • Label : Chapman and Hall/CRC
  • Languages : Original Language: English, Published: English
  • Manufacturer : Chapman and Hall/CRC
  • Number Of Items : 1
  • Number Of Pages : 384
  • Package Dimensions : 1.02 inches (Height) x 9.68 inches (Length) x 1.48 pounds (Weight) x 6.18 inches (Width)
  • Product Group : Book
  • Publication Date : 2003-05-28
  • Publisher : Chapman and Hall/CRC
  • SKU : 8646744
  • Studio : Chapman and Hall/CRC

Presents a collection of successful database marketing methodologies for big data and offers solutions to common problems in the database marketing industry. This book examines three concepts in model assessment: traditional decile analysis; precision; and, separability. It explores techniques, including genetic intelligent hybrid models.

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